Almost all solar companies offer some type of promotion or special. We currently offer $500 off, others offer a $1,000 discount, and some package their specials differently and call them rebates. But comparing which of these is best is nearly impossible without knowing the initial price. The best deal may end up being the $500 discount but you won’t know unless you’re given the total system cost first.
And that’s one of the problems with many of the promotions on the market; companies don’t publish pricing so it’s impossible to determine if the discount is actually a good deal. We’re going to start publishing pricing soon, but in the meantime we’re just as guilty as everyone else.
Normally, these offers aren’t all that exciting. Solar companies just keep recycling the same promotions over and over.
But, once in a while a company comes out with a new promotion that is so misleading and poorly designed that it’s hard to believe they had the bad taste to run with it:
Sullivan Solar Power recently released a new promotion called the “San Diego Solar Program”. The design of the website gives the impression that it is an official City program:
SanDiego.gov (official government website)
SanDiegoSolarProgram.org
(note: .org domains are intended for non-profit use)
It’s fair to say that, given the design similarities, they want homeowners to believe their program is associated with the City. The language on their website also reads like a government subsidized program. For example, it opens with “This program has been developed to help the San Diego region reach its renewable energy goals”.
They even claim that their rebate is in “Phase 1 of Funding”.
This implies that money has been invested to kick start their rebate program. But, this is in not case. Instead, “funds are made available per project as they are completed.” That’s according to an email they sent us and to be exact, the “rebates” are available 60 days after the project is completed not available on the day of completion as indicated on their website.
Deceptive marketing is a mistake. Claiming there is funding when there isn’t is misleading at best and fraudulent at worst. By destroying trust they inhibit the growth of solar.
It would have been easier and arguably more effective for Sullivan Solar to simply post a coupon on their real homepage (SullivanSolarPower.com) that said “up to $2,500 off”.
That’s it. Very simple. It would have caught my attention even if I don’t know what their initial price was.

